CLIENT: BOND LOYALTY

AGENCY: THE CREATIVE GROUP

ROLE: DESIGNER

 

Maritz Canada Inc., a company based in Toronto specialized in ‘true loyalty’ marketing through design decided to give a 180 degree change and redesign its corporate identity; starting fresh with a new name, look and feel. This May 2014 Maritz officially named itself BOND Brand Loyalty. Art directing it involved logo design, stationary deveplment, corporate and building assets, icons creation, web design involvement, merchandise products concepts, posters ideas, among many others.

See more at www.bondbrandloyalty.com

 
 

COLOUR and logo VARIATIONS

 

 

COLOUR PALETTE 

 
 
 

STATIONARY 

 

SECONDARY IDENTITY ART WORK

 


 

ICONOGRAPHY (CORPORATE ASSETS)

SIGNAGE AND MERCHANdise