CLIENT: CAFE M
ROLE: ART DIRECTOR
Cafe M is located in the heart of downtown Toronto (Bloor & Yonge Ave). Toronto is known for their independent coffee shops and as it is a competitive market, branding is a crucial part of a start up. The client started with a logo draft that used for a couple of months and I rebranded it to improve it along with a series of assets needed in the products.
BEFORE
AFTER
BUSINESS CARDS
PRODUCT PACKAGING
Products such as cookies, bars or coffee are packed in a design bags using design patten.
COLOUR PALETTE
Includes bright tones of green and pink as well as dark purple and black.
