CLIENT: DR MENESES
ROLE: Art director / DESIGNER
Identity design for a Dr. Meneses, endodontist specialist, located in Mexico City. An endodontist is a dentist who specializes in problems with the inside of the tooth: the pulp, which is made up of nerves, blood vessels, and other soft tissues. Therefore, this logo mainly focuses in the interior execution of this dental process.
LOGO PROCESS
The logo was inspired in the actual endodontic dental to treat root canal which is a subsequent creation of an access cavity with a dental handpiece, cleaning & shaping the root canals with an endodontic file and restoration with gutta-percha filling and crown.
The colour variation was the clients choice with green and blue that representing freshness and health; and the magenta representing the gender of the doctor.
STATIONARY
Stationary and other additional art work design follow the same colour palette and design harmony as the logo, in order to create the identity of the client. Business cards , dental meassuring cards , folder and envelopes were also developed.
